“America First Gear™ is designed for the hardworking,  American patriot.  Made for those who embrace the blue-collar grind, stand for freedom, and take pride in their country, our gear represents grit, determination, and the unwavering American pride & spirit.

We are relentless in our pursuit of sourcing and designing the best American-made products when we can.  While every piece may not meet our high standard yet, we refuse to settle.  We are constantly and actively working to ensure our gear is American-made, built with the strength, resilience, and quality this country was founded on.  As we grow and push harder,  America First Gear™ will always keep striving for the goal of 100% American Made.

Our brand stands for God (faith), family, and freedom (America) – the pillars that have upheld this nation through every storm.  Like the mighty buffalo, we believe in charging forward, facing every battle head-on, and never backing down.  To “Be The Buffalo™” is to embrace resilience, self-reliance, and the relentless spirit of the American patriot.

To “Be The Buffalo™” means more than just standing strong – it means becoming the best version of yourself.  Taking care of your body, strengthening your mind, helping others, leading by example, and always doing what’s right.  A strong America starts with even stronger Americans.

And above it all, the bald eagle soars – America’s enduring symbol of strength, freedom, and unwavering vigilance.  It watches over this great nation, standing as a reminder that true patriots will always rise, always fight, and always protect what matters most.

Putting America First means exactly that.  No compromises.  No backing down.  We are Unapologetically America First™, and we will Never apologize for putting our country, our values, and “WE THE PEOPLE” First!